A new book by former Apple principal engineer Ken Kocienda spills the secrets of the company’s famous design process that has led to spectacularly successful devices. Source: Knowledge @ Wharton What an Insider Reveals About Apple’s Design Secrets
Iconic guitar maker Gibson is about to emerge from bankruptcy — can it recapture the magic that turned it into a music icon? Source: Knowledge @ Wharton Is Gibson Ready for Its Encore?
Myers-Briggs has been widely used by businesses and other organizations for decades to assess personality. But there is little, if any, science behind it, notes a new book. Source: Knowledge @ Wharton Personality Puzzler: Is There Any Science Behind Myers-Briggs?
Many firms today are asking this question, but processes have become too complex for one person to be the “savior” of all things digital, notes this opinion piece. Source: Knowledge @ Wharton So You Think You Need a Chief Digital Officer?
A new book by two Deloitte executives argues that relying on best practices is too backward-looking given the breakneck pace of business change today. Source: Knowledge @ Wharton Why Companies Should Blow Up Best Practices
Artificial intelligence has created a lot of buzz lately, and for good reasons. Whether your company has adapted or not, this technology has already penetrated our world. Marketers are using AI to improve their businesses. I know what some of you are thinking. Sure, some companies use AI, but you don’t need to yet, right? Read more about B2B Marketers’ AI Expectations 2018-19[…]
The U.S. and India could become stronger partners if they find a way to deal with threats of sanctions, says Marshall Bouton of the Center for the Advanced Study of India. Source: Knowledge @ Wharton Can India Become the Next Trillion Economy? That Depends…
Companies have high-value customers and low-value ones, but they all matter for businesses that want to make the most out of them, according to a new book by Wharton’s Peter Fader and Sarah Toms. Source: Knowledge @ Wharton How to Find Value in Every Customer
Nick Morgan, a communications expert and speaking coach, says that while email, texting, and Slack might seem like they make communication easier, they actually make things less efficient. When we are bombarded with too many messages a day, he argues, humans are likely to fill in the gaps with negative information or assume the worst Read more about 655: Avoiding Miscommunication In A Digital World[…]
Brazilians have high hopes for their new president to rid the country of corruption and violence — and in doing so, boost the economy. Source: Knowledge @ Wharton What Will Bolsonaro’s Election Mean for Brazil?