The spread and intensity of the wildfires raging in California highlight the need for much stronger disaster management measures than the state has had previously, say experts. Source: Knowledge @ Wharton California Wildfires: What Will It Take to Prevent the Next Disaster?
Fueled in part by the organizing power of social media, workers in the technology sector and beyond may be ushering in a new era of employee activism on moral and ethical issues. Source: Knowledge @ Wharton Can Employees Change the Ethics of Tech Firms?
Wharton’s Stephanie Creary and UC-Berkeley’s Harley Shaiken discuss whether an employee walkout will lead to changes in sexual harassment policies at Google. Source: Knowledge @ Wharton Will an Employee Walkout Lead to Changes at Google?
Stan Lee’s editorial approach to the superhero genre created a universe of enduring characters and helped make Marvel Comics a publishing powerhouse. Source: Knowledge @ Wharton Marvel Comics’ Stan Lee: The Legend Who Created Legends
During the 1960s and early 1970s, Jerrold Fine and his partners ran Wall Street’s top hedge fund. In a conversation about life and its lessons, he spoke about why he gave it all up four years ago to write a novel. Source: Knowledge @ Wharton Trust, Honor, Integrity: A Hedge Fund Pioneer on What Read more about Trust, Honor, Integrity: A Hedge Fund Pioneer on What Matters Most[…]
To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across Read more about How Topic Clusters Are Revolutionizing the Future of Marketing[…]
When the FDA issued its first approval for a gene therapy for an inherited disease nearly a year ago—a cure for a type of blindness—it was heralded as breakthrough, a moment decades in the making. With dozens of other genetically engineered therapies moving through clinical trials, the long-promised era of personalized, gene-based medicine seemed to Read more about 3 Business Models That Could Bring Million-Dollar Cures to Everyone[…]
Brands have long understood that making consumers feel something about their products is a great way to sell to them. But new Wharton research suggests that the type of feelings matter. Source: Knowledge @ Wharton Emotional Rescue: How Brands Can Create Stronger Customer Bonds
Brewers often joke that they spend more time cleaning than on any other aspect of the job. That isn’t quite true at Sapwood Cellars, but the cleaning aspect has been the biggest change from homebrewing. By comparison, wort production hasn’t been that difficult or different. Sure it took a few batches to acclimate to the Read more about Craft Cleaning: Cylindroconical Fermentor CIP[…]
How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have Read more about 11 Metrics Every Marketing Manager Needs to Track[…]