657: How Your Identity Changes When You Change Jobs

Herminia Ibarra, a professor at the London Business School, argues that job transitions — even exciting ones that you’ve chosen — can come with all kinds of unexpected emotions. Going from a job that is known and helped define your identity to a new position brings all kinds of challenges. Ibarra says that it’s important Read more about 657: How Your Identity Changes When You Change Jobs[…]

How to Use Predictive Analysis to Improve Your Marketing Strategy

The world of technology is constantly evolving. As a marketer, you need to stay up to date on new advancements that could benefit your company. You don’t want to be left behind while your competitors forge ahead by adapting to the new world. In my consulting work, I often see marketers and business owners who Read more about How to Use Predictive Analysis to Improve Your Marketing Strategy[…]

How the Blockchain Will Impact the Financial Sector

The blockchain, a form of distributed ledger technology, has the potential to transform the financial sector by bringing lower costs, faster execution of transactions, improved transparency, auditability of operations and other benefits. Source: Knowledge @ Wharton How the Blockchain Will Impact the Financial Sector

How to Convert Free Trial and Free Plan Users into Paying Customers

If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay. This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win Read more about How to Convert Free Trial and Free Plan Users into Paying Customers[…]