B2B brands need to use a marketing strategy different from that of B2C brands. Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side. However, not all of these strategies will Read more about How to Generate Leads with PPC Campaigns for Your B2B Company[…]
Equipment and machinery companies considering a transformation to embrace the Industrial Internet of Things (IIoT) need to develop a clear perspective to drive impact at scale. Source: McKinsey IIoT platforms: The technology stack as value driver in industrial equipment and machinery
Vikram Limaye, CEO of NSE, shares his insights on the Indian economy, the country’s stock market and the challenges of leading one of the world’s top stock exchanges. Source: Knowledge @ Wharton How India’s National Stock Exchange Fosters a Culture of Investment
Whether you love them or hate them, emojis have become part of our lives and our digital culture. The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved. They have become so popular that July 17th has been officially named World Read more about How to Improve Your Click Through Rates with Emojis[…]
As many organizations move to build their automation capabilities, recent survey results suggest that certain best practices will differentiate successful efforts from others. Source: McKinsey The automation imperative
As digital products remake the world, advertising and brands have evolved from sometime partners to ‘frenemies’ who are often in direct competition for dwindling consumer attention, says author Ken Auletta. Source: Knowledge @ Wharton Advertising in Crisis: How the Turmoil Threatens All Media
In its bid to recast the North American Free Trade Agreement, the U.S. has secured the buy-in of Mexico, but it still faces resistance from Canada. Source: Knowledge @ Wharton NAFTA 2.0: What Will It Mean for Trade?
Penn Museum Director Julian Siggers is leading a digital transformation of the institution to make it relevant to younger generations. Source: Knowledge @ Wharton Reinventing Museums for the Digital Generation
The difference between predicting the stock market and outwitting a cunning business rival is that the stock market is not actively trying to deceive you. Strategic intelligence is the skill that puts top entrepreneurs ahead, notes this opinion piece. Source: Knowledge @ Wharton Why Top Entrepreneurs Are Like Good Poker Players
Organizational culture can accelerate the application of analytics, amplify its power, and steer companies away from risky outcomes. Here are seven principles that underpin a healthy data culture. Source: McKinsey Why data culture matters