10 Ways Machine Learning Is Reshaping Marketing

Advancements in technology are constantly changing our world. This is no secret. As a marketer, you need to have a better understanding of this technology that goes far beyond the latest smartphone release. If you recall, artificial intelligence made my list of the top marketing trends to look for in 2018. While artificial intelligence and Read more about 10 Ways Machine Learning Is Reshaping Marketing[…]

Bias busters: Taking the ‘outside view’

Despite their best intentions, executives fall prey to cognitive and organizational biases that get in the way of good decision making. In this series, we highlight some of them and offer effective ways to respond. Our topic this time? Source: McKinsey Bias busters: Taking the ‘outside view’