In the digital age, companies in the energy and materials industries must balance the classic advantages of outsourcing a segment of the value chain with the new realities of shutting down their strategic options if a supplier becomes too powerful. Source: McKinsey The risks and rewards of outsourcing

Jacques Nathan, president of Sanofi Japan, discusses what’s ahead for his changing sector. Source: McKinsey Leading change in the Japanese pharma market: Innovating for the future in an uncertain present

This budgeting concept allows senior-leadership teams to put their money where their strategy is, aligning resources with business priorities and setting the example from the top. Source: McKinsey Zero-based budgeting revisited: Why this time is different

Trans author Lily Zheng advocates for great acceptance of gender-diverse employees at work, in her new book. Source: Knowledge @ Wharton How Gender-diverse Discrimination Diminishes the Workplace

Twitter is like a megaphone, but business should see it more like a telephone, according to this opinion piece. Source: Knowledge @ Wharton How a Twitter Audience of One Can Drive Business

The former US secretary of commerce encourages closer stakeholder coordination—and discusses the role of governments in workforce transformations. Source: McKinsey Promoting cross-sector collaboration: An interview with PSP Capital’s Penny Pritzker

After recessions, there is one type of job that does not bounce back, according to research by Wharton finance professor Nikolai Roussanov. Source: Knowledge @ Wharton After Recessions, Why Do Some Jobs Disappear Forever?

Given the varied approaches to creating a buzz-worthy brand experience at San Diego Comic Con – including VR, escape rooms and immersive environments — what should a marketer do to stand out from the crowd? Source: Knowledge @ Wharton Marketing at Comic-Con: More Is More

Social media marketing is no longer optional for small businesses in 2018. I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies. “Our customers know who we are, and they know where to find us.” Does this sound familiar to you? Read more about How to Effectively Market Your Small Business on Social Media[…]

Many college and university leaders remain unsure of how to incorporate analytics into their operations. What really works? Source: McKinsey How higher-education institutions can transform themselves using advanced analytics