The American Dream is disappearing for the middle class, says the author of ‘Squeezed: Why Our Families Can’t Afford America.’ Source: Knowledge @ Wharton Why Is the Middle Class in Such a Precarious Position?

Two MIT researchers offer a practical guide to digital transformation in their new book, ‘What’s Your Digital Business Model?’ Source: Knowledge @ Wharton Six Questions That Can Help Guide Digital Transformation

It’s no secret we’re living in a mobile world. As marketers, we need to recognize that our current and prospective customers are active on their mobile devices. That’s why you need to learn how to optimize your web design for mobile users. But some of you may have taken this one step further and built Read more about How to Improve the Ranking of Your Business Mobile App[…]

Last year, our colleagues in the Marketing and Sales Practice published a piece on personalized marketing. We have adapted the framework they presented to the insurance industry. Source: McKinsey How traditional insurance carriers can disrupt through personalized marketing

Data and digitization are creating a growing array of value-creation choices in industries as diverse as pharmaceuticals, mining, and energy. Source: McKinsey Shaking up the value chain

In increasingly crowded drug markets, a strong clinical profile is no longer enough to ensure a distinctive launch. To be successful, pharma companies need to launch not only products but also experiences. Source: McKinsey From product to customer experience: The new way to launch in pharma

David Burkus, a professor at Oral Roberts University and author of the book “Friend of a Friend,” explains common misconceptions about networking. First, trading business cards at a networking event doesn’t mean you’re a phony. Second, your most valuable contacts are actually the people you already know. Burkus says some of the most useful networking Read more about 643: Networking Myths Dispelled[…]

The largest market for Uber, Lyft and other ride-hailing services last week had its first successful attempt at regulating the growth of the nascent industry. Source: Knowledge @ Wharton Regulating Ride-sharing: Why New York City Could Be a Model

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