Cultivating empathy can help a company vanquish the competition, gain loyal customers, retain innovative employees and elevate itself from good to great, says the author of a new book. Source: Knowledge @ Wharton How Empathy Can Help Your Company Get Ahead
Social media marketing has become a necessity for brand survival in today’s day and age. But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media. While you may have already recognized the importance of social sites Read more about 13 Ways to Improve Your Engagement Rates on Your Instagram Posts[…]
A new organizational structure and talent strategy can accelerate digitization in capital projects. Source: McKinsey Capital projects: Creating digital-first organizations
Taking a zero-based budgeting approach to enterprise-wide marketing costs can uncover new opportunities and spur more-informed spending decisions. Source: McKinsey Zero-based productivity—Marketing: Measure, allocate, and invest marketing dollars more effectively
Comic-Con International: San Diego celebrates superheroes, science fiction and fantasy. But between all the hoopla and cosplayers, some workshops tackle serious issues — such as this year’s “Art During the Holocaust.” Source: Knowledge @ Wharton Amid the Fantasy, Comic-Con Tackles the Real World
The co-founders of data.world believe that a common, collaborative platform for data can change the world. Source: Knowledge @ Wharton How Data.World Wants to Unify the Data World
Most marketers are doing something called ‘p-hacking’ in data analytics, potentially leading to wrong results, according to new Wharton research. Source: Knowledge @ Wharton What Marketers Are Doing Wrong in Data Analytics
Yosemite official Kelly Martin recounts her own experience of sexual harassment at national parks and is leading efforts to fight it. Source: Knowledge @ Wharton How a Yosemite Official Is Leading the Fight on Sexual Harassment
State-level decarbonization efforts could threaten their business model. Source: McKinsey Are US gas utilities nearing the end of their golden age?
Complex product-development projects are plagued by schedule slips and cost overruns. The up-front application of advanced and predictive analytics helps companies build plans they can stick to. Source: McKinsey How predictive analytics can boost product development