How to Increase Sales by Personalizing the Customer Experience

Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that will increase sales. Personalization. Personalizing Read more about How to Increase Sales by Personalizing the Customer Experience[…]

How Fintech Is Transforming Microfinance

Opportunity International believes that empowering entrepreneurs and educating children can help break the poverty cycle. Fintech is a great enabler towards this goal, notes the group’s executive director. Source: Knowledge @ Wharton How Fintech Is Transforming Microfinance

Why Diversity Is About Much More Than Numbers

Research shows diversity can boost performance — but it’s equally important that everyone feels a sense of inclusion, belonging and respect, writes Wharton dean Geoffrey Garrett in this opinion piece. Source: Knowledge @ Wharton Why Diversity Is About Much More Than Numbers