The offshore-wind industry’s moment of reckoning

The days of stable and relatively high revenues are ending for Europe’s offshore-wind developers, owners, and operators. Making money on tomorrow’s low-price projects will require a new degree of discipline. Source: McKinsey The offshore-wind industry’s moment of reckoning

How to Implement a Customer Referral Program That Drives Sales

As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven times more expensive than retaining Read more about How to Implement a Customer Referral Program That Drives Sales[…]

Collaborative contracting: Making it happen

Full implementation of integrated project delivery (IPD) or other forms of alliance contracting isn’t for everyone. But everyone can and should implement collaborative contracting practices today to improve project outcomes. Source: McKinsey Collaborative contracting: Making it happen

Travel and logistics: Data drives the race for customers

We analyzed data from 15 European countries to better understand emerging travel industry technology and customer needs in the travel and logistics sectors. What can companies in this space do to respond to shifts and sharpen their digitization strategies? Source: McKinsey Travel and logistics: Data drives the race for customers

637: How Some Companies Beat the Competition… For Centuries

Howard Yu, Lego Professor of Management and Innovation at IMD Business School in Switzerland, discusses how the industrial cluster in the Swiss city of Basel is a unique example of enduring competitive advantage. He explains how early dye makers were able to continually jump to new capabilities and thrive for generations. He says the story Read more about 637: How Some Companies Beat the Competition… For Centuries[…]