Innovative companies like Uber and Airbnb have disrupted more than their business sectors. They have upset the apple cart of regulation, too. So what does the future look like? Source: Knowledge @ Wharton When Business Blows Up Policy: How to Regulate Disruptions
Ideas are a dime a dozen. Everyone has them. Some ideas are great, and others could be improved. As an online marketer, I’ve heard countless business pitches from prospective entrepreneurs over the years. While I admire their creativity, just coming up with an idea alone is far from having a viable business concept. If you Read more about How to Turn Your Business Idea Into a Startup Company[…]
The way a question is phrased can determine whether one gets the truth or a deceitful answer, according to Wharton’s Maurice Schweitzer. Source: Knowledge @ Wharton Truth or Lies? How a Question Is Phrased Can Make a Big Difference
Successful personalization at scale requires four elements working in tandem. Here’s how marketing leaders build the operating model to make that happen. Source: McKinsey No customer left behind: How to drive growth by putting personalization at the center of your marketing
The magnitude and pace of change in the US market have undermined traditional growth models for many consumer-packaged-goods companies, especially larger ones. Companies need to combine greater agility with new types of scale advantage to compete more effectively. Source: McKinsey Agility@Scale: Solving the growth challenge in consumer packaged goods
Although the divide appears to be widening between the U.S. and Mexico, the countries are getting closer in many ways, most of them outside the government, notes author Andrew Selee. Source: Knowledge @ Wharton Why the U.S. and Mexico Are Getting Closer
Early AI adopters are starting to shift industry profit pools. Companies need strong digital capabilities to compete. Source: McKinsey Artificial intelligence: Why a digital base is critical
Commercial aerospace companies need to focus on several areas, from the evolving industry structure to the development cost curve, to stay competitive. Source: McKinsey Refining the flight path: Seven priorities for commercial aerospace leaders through 2020
Using advanced geospatial analytics, retailers can now quantify the true economic value of each of their stores across channels—and they’re uncovering surprising insights. Source: McKinsey Who’s shopping where? The power of geospatial analytics in omnichannel retail
As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today. In the past, I’ve told you to keep an eye out for the top marketing trends of 2018. But now I want to take that one step further and narrow that focus specifically to mobile trends. Read more about 14 Mobile Trends That Are Dominating 2018[…]