It’s crucial for businesses to have an active social media presence to survive in 2018. No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike. This platform has 800 million monthly active users. And 500 million Instagram profiles are active on a daily basis. Here’s something Read more about How to Drive Sales with Your Instagram Marketing Strategy[…]
Advanced technologies could improve forest management significantly. What areas are most promising, and how can forestry companies start their digital transformation? Source: McKinsey Precision forestry: A revolution in the woods
Although many companies are uncertain how the General Data Protection Regulation that went into effect last month will impact them, one thing is clear: They will not be able to target their advertising as freely as in the past. Source: Knowledge @ Wharton How Will Targeted Ads Fare in an Era of Data Protection?
Infrastructure projects are expensive, divisive and downright complicated — but they’re also critical to the health of the U.S. economy, says Wharton’s Robert Inman. Source: Knowledge @ Wharton Bigger Than Potholes: Why Fixing America’s Infrastructure Should Be a Priority
It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand. Whether you sell products, offer services, or a combination of the two, customer service needs to be one of your top priorities. You could have the best product in the world, but Read more about How to Improve Your Customer Service with These 8 Ways to Get Feedback[…]
Our latest data show an upward trend—from a low base. Source: McKinsey Productivity across the global mining sector is starting to improve
Governments have an important role to play in building a deeper pool of qualified workers and fueling economic growth. Source: McKinsey Creating an effective workforce system for the new economy
What does the rise of electric vehicles mean for two critical raw materials that go into their batteries—and for the players in this ecosystem? Source: McKinsey Lithium and cobalt: A tale of two commodities
The recent Royal Wedding was a reflection on a grand scale of the current trends in the wedding industry. Source: Knowledge @ Wharton How the Royal Wedding Reflects the Millennial Approach to Marriage
At the seed stage, the best bets are startup founders who have an understanding of the risks and struggle ahead, says venture capitalist Josh Kopelman. Source: Knowledge @ Wharton What Are Early-stage VCs Looking for? Founders with Grit