Five Fifty: Shake it up

Want to avoid the complacency that so often follows success? Take lessons from Pixar’s high-morale collection of subversives and malcontents. Source: McKinsey Five Fifty: Shake it up

How to Increase Conversions by Avoiding These 7 Navigation Mistakes

I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting. If this sounds like your situation, don’t hit the panic button yet. Look on the bright side. At least you’re having success when it comes to driving people to your Read more about How to Increase Conversions by Avoiding These 7 Navigation Mistakes[…]

How to Improve the Profitability of Your Small Business Mobile App

If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important for you to optimize your Read more about How to Improve the Profitability of Your Small Business Mobile App[…]

How to Enhance Your Content by Building Infographics with These 12 Tools

Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts. In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts without them. According to a Read more about How to Enhance Your Content by Building Infographics with These 12 Tools[…]