Successful sales leaders use four principles to tailor digital and analytical tools to their companies’ unique needs. Source: McKinsey Boosting your sales ROI: How digital and analytics can drive new performance and growth

Brands spend millions of dollars to air ads during the Super Bowl, but few achieve the ultimate payoff of actually bringing in more sales. Source: Knowledge @ Wharton Scoring or Snoring? The Super Bowl in Five Ads

A new book by Gretchen Steidle looks at how organizations can boost management performance by investing in mindfulness training. Source: Knowledge @ Wharton Mindfulness: How Being Present Can Make You a Better Manager

Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. Did you know 93% of experiences on the Internet Read more about The Top 14 Ways to Improve Your SEO Ranking[…]

Show you are serious about basics such as mentoring and work–life flexibility—then hold yourself accountable. Source: McKinsey How companies can guard against gender fatigue

In the wake of a New York Times expose, experts weigh options to identify and weed out fake users on social media. Source: Knowledge @ Wharton A ‘Dirty and Open Secret’: Can Social Media Curb Fake Followers?

While the uptick in homeownership is nowhere near pre-recession levels, it marks a significant shift from a decade ago. But what has changed? Source: Knowledge @ Wharton Why Millennials Are Moving the Needle on the Real Estate Market

Any business selling products knows how important the profit margins are to its success. What if I told you that you could increase those profits without altering the products? Well, I’ve got good news. This is easily attainable if you can enhance the perceived value of your items. Then, you can charge more money for the Read more about How to Charge More for Your Products by Enhancing the Perceived Value[…]

Which matters more—great strategy or great execution? New research finds that strategy wins, especially disruptive strategies that respond powerfully to digitization. Source: McKinsey Five Fifty: Strategy vs execution

Digital solutions pose new and unique challenges to the implementation of major change efforts. But the capabilities that support better outcomes remain as critical as ever, a new survey shows. Source: McKinsey How the implementation of organizational change is evolving