How to Develop a Customer Persona That Improves Conversion Rates

Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure out their perception Read more about How to Develop a Customer Persona That Improves Conversion Rates[…]

Jeremy Siegel: What’s Ahead for the U.S. Economy in 2018

It was an unexpectedly stellar year for U.S. stock markets in 2017. According to Wharton finance professor Jeremy Siegel, since most of the good news regarding the economy has been baked into indexes now, markets will likely take a breather in 2018. Source: Knowledge @ Wharton Jeremy Siegel: What’s Ahead for the U.S. Economy Read more about Jeremy Siegel: What’s Ahead for the U.S. Economy in 2018[…]