Getting new customers isn’t always cheap. That’s one of the reasons why I tell businesses to focus on customer retention. With that said, it’s impossible to retain customers if you can’t get them through your doors or to your website in the first place. If you’re a new company without an existing customer base, you’ll Read more about Customer Acquisition Strategies That Won’t Break the Bank[…]

China, already a global force in digital technologies, is set to experience huge shifts in revenue and profits as businesses digitize, boosting the economy’s international competitiveness. Source: McKinsey Digital China: Powering the economy to global competitiveness

Most airlines have optimized their core ticket costs. But as ancillary purchases represent an increasing percentage of customer spending airlines must rethink their revenue-management practices. Source: McKinsey How airlines can gain a competitive edge through pricing

Where does the sector stand when it comes to gender equality? We look closely at employee experiences as well as policies and programs the industry has implemented to promote diversity. Source: McKinsey Women in the food industry