How to Boost Sales by Accomodating the Needs of Mobile Users

You don’t need to come up with a complicated marketing campaign as a last-ditch effort to increase your sales revenue. All too often I see businesses drastically slash their prices or run other insane promotions, that aren’t profitable, just to get more sales. Don’t get me wrong. I’m definitely an advocate for running promotional campaigns. It’s Read more about How to Boost Sales by Accomodating the Needs of Mobile Users[…]

Sustainability’s deepening imprint

Companies are more active than ever in pursuing sustainability to align with values and engage stakeholders, a new survey shows. To see financial returns, though, integrating sustainability into core functions is key. Source: McKinsey Sustainability’s deepening imprint