AI has become deeply ingrained in our everyday lives – and that will only intensify in the coming decades, as more and more companies develop new use cases. Source: Knowledge @ Wharton How Artificial Intelligence Is Powering Everyday Tasks

Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions. Businesses also like to A/B test certain elements of their pages to see which versions convert the best. Don’t get me wrong: these are all valid ways to improve conversions. But something that’s sometimes overlooked is the simplicity of Read more about Why Websites with Simple Designs Have Higher Conversion Rates[…]

In order to run a successful business, you’ll need to do more than just acquire customers. You’ll need to retain them. One of the best ways to have a successful customer retention strategy is by creating customer engagement. That goes for all companies across every industry. Whether you have a brick and mortar location in a Read more about The Top Customer Engagement Strategies That Generate Sky High Revenue[…]

Is rushing to stores for price-slashed holiday gifts still a thing, now that customers can order anything they want online and even get discounts? Here’s what Wharton marketing experts have to say. Source: Knowledge @ Wharton Will Traditional Retailers Get a Frosty Reception This Holiday Season?

Even as pressures mount on brick-and-mortar stores, retailers can find growth by focusing on the battlegrounds that are still up for grabs. Source: McKinsey Where stores can still compete—and win

Wharton’s Jeremy Siegel interviews St. Louis Fed president James Bullard about the future of interest rates, inflation, the economy, monetary policy, and the possible over-valuation of stock prices. Source: Knowledge @ Wharton The Fed’s James Bullard: The State of the Economy and What Lies Ahead

Many employers purposely set low default rates for employee retirement savings — but their worries about increasing them are largely unfounded, Wharton research shows. Source: Knowledge @ Wharton How Firms Can Help Employees Make Better Retirement Choices

While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply customer psychology. On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most important psychological factors you need Read more about How Different Color Schemes Can Impact Sales on Your Website[…]

A rising post-90s generation is emerging as a strong engine of consumption, in one of four important new trends in the Chinese consumer landscape. Source: McKinsey Double-clicking on the Chinese consumer

Public authorities cannot build great digital services on their own. They need national governments to provide the right conditions for them to succeed. Source: McKinsey Digitizing the state: Five tasks for national governments