The first 100 days as a chief data officer: Lessons on a transition In transitioning to the role of chief data officer, the first 100 days are crucial. So says Scott Richardson, CDO of Fannie Mae, in this conversation with McKinsey’s Khushpreet Kaur. In transitioning to the role of chief data officer, the first 100 Read more about The first 100 days as a chief data officer: Lessons on a transition[…]

How to go agile enterprise-wide: An interview with Scott Richardson Successfully scaling agile starts with a strategy that’s consistent from the front lines to the C-suite. Successfully scaling agile starts with a strategy that’s consistent from the front lines to the C-suite. Source: McKinsey How to go agile enterprise-wide: An interview with Scott Richardson

SEO vs. PPC: Which Should You Focus on First? Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. Read more about SEO vs. PPC: Which Should You Focus on First?[…]

Azacca Brett Saison – Keg Transfers As I continue to work on opening Sapwood Cellars (lease negotiation ongoing!!), Audrey has started to pick up the homebrewing slack. After her Dark Belgian Wheat she brewed Wit Lightning inspired by Belgian wit, but with citrusy hops (Azacca) replacing the spices. I took half of the batch and pitched Read more about Azacca Brett Saison – Keg Transfers[…]

India’s migration opportunity Source: McKinsey India’s migration opportunity

Pinpointing the global forces that drive progress Companies that pay close attention to the trends and shifts affecting growth and productivity can help create a new societal deal for prosperity. Companies that pay close attention to the trends and shifts affecting growth and productivity can help create a new societal deal for prosperity. Source: McKinsey Read more about Pinpointing the global forces that drive progress[…]

How can creative industries benefit from blockchain? Five forces of blockchain technology could affect the creative economy. Here are some of the risks and challenges to overcome. Five forces of blockchain technology could affect the creative economy. Here are some of the risks and challenges to overcome. Source: McKinsey How can creative industries benefit Read more about How can creative industries benefit from blockchain?[…]

How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But Read more about How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy[…]

Why innovative products aren’t enough for a successful pharma launch In a tough launch environment, four executives share insights on how to set your company apart—with a laser focus on patients, an agile approach, and an engaged organization. In a tough launch environment, four executives share insights on how to set your company apart—with a Read more about Why innovative products aren’t enough for a successful pharma launch[…]

Perspectives on CCAR: Confronting uncertainty in the 2018 cycle For the third year in a row, no bank failed the Comprehensive Capital Analysis and Review (CCAR) on quantitative grounds. And while regulatory uncertainty remains a challenge, banks have more to do to prepare for CCAR 2018 and to build their longer-term approach for stress testing. Read more about Perspectives on CCAR: Confronting uncertainty in the 2018 cycle[…]