How to turn marketing efficiency into growth At Western Union, fueling growth starts with taking a hard look at how effective current marketing programs are. Chief Strategy, Product and Marketing Officer Libby Chambers explains how it’s done. At Western Union, fueling growth starts with taking a hard look at how effective current marketing programs are. Read more about How to turn marketing efficiency into growth[…]
582: The Talent Pool Your Company Probably Overlooks Robert Austin, a professor at Ivey Business School, and Gary Pisano, a professor at Harvard Business School, talk about the growing number of pioneering firms that are actively identifying and hiring more employees with autism spectrum disorder and other forms of neurodiversity. Global companies such as SAP Read more about 582: The Talent Pool Your Company Probably Overlooks[…]
Upgrading your business to a digital operating system One element of a successful digital transformation is developing a new way of operating that relies on the right talent, prioritizing speed, and targeting milestones. One element of a successful digital transformation is developing a new way of operating that relies on the right talent, prioritizing speed, Read more about Upgrading your business to a digital operating system[…]
How Airbus is navigating a digital transformation The commercial aircraft manufacturer is charting a course to software and services, focusing on creating new data-driven models to complement its hardware platforms. The commercial aircraft manufacturer is charting a course to software and services, focusing on creating new data-driven models to complement its hardware platforms. Source: McKinsey Read more about How Airbus is navigating a digital transformation[…]
18 Essentials to Creating a Trust-Boosting Facebook Page Trust has always been important from a marketing perspective. But in my opinion, it’s never been more important than it is today. That’s because so many consumers have an underlying cynicism about brands and companies. And why wouldn’t they be skeptical? Marketing communications account for 70% of today’s Read more about 18 Essentials to Creating a Trust-Boosting Facebook Page[…]
Untangling your organization’s decision making Any organization can improve the speed and quality of its decisions by paying more attention to what it’s deciding. Any organization can improve the speed and quality of its decisions by paying more attention to what it’s deciding. Source: McKinsey Untangling your organization’s decision making
Reinventing equity research as a profit-making business The traditional business of providing equity research to asset managers has been under pressure in recent years. Nonetheless, equity research still offers an attractive business opportunity for banks and broker-dealers that can adapt to deliver the types of research the buy side values and successfully transform their operating Read more about Reinventing equity research as a profit-making business[…]
The power of parity: Advancing women’s equality in Canada Canada, a global leader on gender equality, has seen progress stall over the past 20 years. Further tapping into women’s potential could reenergize Canada’s economy and its businesses. Canada, a global leader on gender equality, has seen progress stall over the past 20 years. Further tapping Read more about The power of parity: Advancing women’s equality in Canada[…]
The future of HR in oil and gas The war for traditional technical talent is now less fierce, while intensifying for new skill types. We see three themes for HR of the future in oil and gas, with implications for HR strategy and operating model. The war for traditional technical talent is now less fierce, Read more about The future of HR in oil and gas[…]
Stress testing for nonfinancial companies According to new survey results, exploring the more subjective side of investment decision making yields five elements that correlate closely with outperformance. According to new survey results, exploring the more subjective side of investment decision making yields five elements that correlate closely with outperformance. Source: McKinsey Stress testing for Read more about Stress testing for nonfinancial companies[…]