How to Increase the Revenue Value of Your Homepage by 851% You never get a second chance to make a first impression. I think this is a fitting quote to demonstrate the importance of a great homepage. Once a visitor lands on your homepage, you need to impress them in a hurry. Failure to do Read more about How to Increase the Revenue Value of Your Homepage by 851%[…]

High Speed Two: Britain’s billion rebalancing bet Improved rail connectivity could transform development opportunities—and the entire economy—in the United Kingdom. Improved rail connectivity could transform development opportunities—and the entire economy—in the United Kingdom. Source: McKinsey High Speed Two: Britain’s billion rebalancing bet

How to start building your next-generation operating model Each company’s path to a new operating model is unique. But successful transformations are all constructed with the same set of building blocks. Each company’s path to a new operating model is unique. But successful transformations are all constructed with the same set of building blocks. Source: Read more about How to start building your next-generation operating model[…]

Using fintech to democratize financial services PayPal’s CEO explains how digital can bring new people into the banking fold and create opportunities for them to spend, save, and make charitable contributions. PayPal’s CEO explains how digital can bring new people into the banking fold and create opportunities for them to spend, save, and make charitable Read more about Using fintech to democratize financial services[…]

Secret To SaaS Success: Recognize That You’re Not Selling Software I’ve been working in the software industry for over 25 years. Pretty much my entire professional career (if you don’t count that stint as a night clerk at Red Roof Inn). Back in the late 1900s, when you sold software, you sold software. What your Read more about Secret To SaaS Success: Recognize That You're Not Selling Software[…]

5 Ways to Amplify the Reach of Your Content Without Spending a Dime Content marketing can be a soul-crushing endeavor. It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc. But even with all your hard work and dedication, your content Read more about 5 Ways to Amplify the Reach of Your Content Without Spending a Dime[…]

HotHead, Juniper, and Right Proper Hyperborea I hope that people get something from my talks at homebrew festivals around the world, because I certainly benefit from the arrangement! My trip to Norway for the 2016 Homebrewers Weekend in Drammen was enlightening on many fronts, but it was the introduction to kveik that has proved the most valuable. Read more about HotHead, Juniper, and Right Proper Hyperborea[…]

Moneyball for engineers: What the semiconductor industry can learn from sports R&D leaders can boost productivity by using advanced analytics to create stronger, faster engineering teams. R&D leaders can boost productivity by using advanced analytics to create stronger, faster engineering teams. Source: McKinsey Moneyball for engineers: What the semiconductor industry can learn from sports

How to Launch Your Personal Brand if You Have Absolutely Zero Credibility You hear the term “personal brand” being thrown around a lot these days. Almost annoyingly so. Everyone is trying to build and strengthen their personal brand in order to stand out in their industry and make a connection with consumers. It’s a key Read more about How to Launch Your Personal Brand if You Have Absolutely Zero Credibility[…]

7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs I’ve said it before: a successful PPC campaign boils down to two things: Increasing click-through rate (CTR) Lowering cost-per-click (CPC) Pretty simple, right? But I want to add one more point to that statement. It’s not complicated. You also need to get high quality Read more about 7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs[…]