How to get the most from your agency relationships in 2017 Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI. Source: McKinsey How to get the most from your agency relationships in 2017
Time for a new gender-equality playbook The old one isn’t working. We need bolder leadership and more exacting execution. Source: McKinsey Time for a new gender-equality playbook
Gose: NEIPA Principles for Coriander Hot-dog-water, celery, hammy… these are all descriptors I’ve heard for coriander-flavored beers. Nearly essential for wits, sometimes an accent in other Belgian beers (like those from Rochefort). Coriander, the seeds of cilantro, sometimes seem more at home in a taco than a beer, but there are two things brewers can Read more about Gose: NEIPA Principles for Coriander[…]
Here’s Why Your Customer Acquisition Strategy Isn’t Working Customer acquisition is arguably the most important aspect of business operations. Before you can even think about retention and having loyal, long-term customers, you need that initial acquisition to take place. But the process of turning leads into paying customers comes with a lot of twists and Read more about Here’s Why Your Customer Acquisition Strategy Isn’t Working[…]
Demystifying digital marketing and sales in the chemical industry Digital can give chemical companies the power to unlock more than $200 billion of new value by reducing cost to serve, improving pricing, and for fast movers, capturing growth from competitors. Source: McKinsey Demystifying digital marketing and sales in the chemical industry
What Should You Do if Someone Attacks You Online? Online trolls are an unfortunate part of life. While the Internet connects us, it also enables people to spew hate for no apparent reason. A survey from The Daily Mail, a leading UK news agency, provides insight into some of the platforms that attract the most trolls, Read more about What Should You Do if Someone Attacks You Online?[…]
Arianna Huffington on the link between leadership and well-being Better sleep and less stress can improve your performance. The Thrive Global founder shares some tools that could help. Source: McKinsey Arianna Huffington on the link between leadership and well-being
How health apps are promising to reshape healthcare Two executives from a digital diabetes-management start-up discuss the importance of a patient focus and ways innovation is shaping the industry. Source: McKinsey How health apps are promising to reshape healthcare
562: Business Leadership Under President Trump Larry Summers, former U.S. treasury secretary, is calling on American business leaders to stand up to President Donald Trump. Summers sharply criticizes the administration’s protectionist agenda, and he says it’s time for executives to call out how those policies undermine the economy and the country’s best interests in the Read more about 562: Business Leadership Under President Trump[…]
Understanding real estate as an investment class When it comes to real estate, institutional investors are changing the terms of engagement. Source: McKinsey Understanding real estate as an investment class