How customer experience takes flight at the Orlando airport

How customer experience takes flight at the Orlando airport Is it possible to have a good customer experience in an airport? Domingo Sanchez, a board member of the Greater Orlando Aviation Authority, explains an effort by the Authority’s CEO and board to do just that. Source: McKinsey How customer experience takes flight at the Orlando Read more about How customer experience takes flight at the Orlando airport[…]

The case for digital reinvention

The case for digital reinvention Digital technology, despite its seeming ubiquity, has only begun to penetrate industries. As it continues its advance, the implications for revenues, profits, and opportunities will be dramatic. Source: McKinsey The case for digital reinvention

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right. Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity. Some experts even suggest that Read more about Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.[…]

Where companies with a long-term view outperform their peers

Where companies with a long-term view outperform their peers Our new Corporate Horizon Index provides systematic evidence that a long-term approach can lead to superior performance for revenue and earnings, investment, market capitalization, and job creation. Source: McKinsey Where companies with a long-term view outperform their peers