How to Get Your Boss to Invest More Money in Content Marketing This Year Content marketing has come a long way over the last 10 years. More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs, white papers, and video. Still, there’s a surprising number Read more about How to Get Your Boss to Invest More Money in Content Marketing This Year[…]
Engaging customers: The evolution of Asia–Pacific digital banking Consumers across the region are adopting digital banking. Our latest study finds banks must act quickly to take full advantage. Source: McKinsey Engaging customers: The evolution of Asia–Pacific digital banking
Tailoring your integration approach to specific deals Every merger or acquisition is different, yet many companies stick to the same integration playbook. Here’s how to tailor your approach. Source: McKinsey Tailoring your integration approach to specific deals
An ‘Uber’ for Chinese e-commerce Logistics companies are struggling to match delivery capacity to fluctuating demand. A new social-media platform could help. Source: McKinsey An ‘Uber’ for Chinese e-commerce
15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About Facebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground. When it comes to Facebook advertising, I could spout off a Read more about 15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About[…]
Straight talk about gender diversity in the boardroom and beyond In these interview excerpts, leaders describe their efforts at promoting gender equality on boards and explore the challenges that still linger. Source: McKinsey Straight talk about gender diversity in the boardroom and beyond
How to accelerate gender diversity on boards Slow progress in adding more women to boards has dominated the conversation. But tips from standout companies are more likely to inspire others to take firmer action. Source: McKinsey How to accelerate gender diversity on boards
We can't undo globalization, but we can improve it While the impulse to erect trade barriers is understandable, it is not the way to create lasting growth and shared prosperity, write Gary Pinkus, James Manyika and Sree Ramaswamy in Harvard Business Review. Source: McKinsey We can't undo globalization, but we can improve it
Creating a ‘smart city’ from the ground up in India Palava shows a future that may work. Source: McKinsey Creating a ‘smart city’ from the ground up in India
The Proven Guide to Using Live Video to Build Your Personal Brand 2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016. We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released Read more about The Proven Guide to Using Live Video to Build Your Personal Brand[…]