Discussions on digital: How strategy is evolving—and staying the same—in the hypergrowth digital age

Discussions on digital: How strategy is evolving—and staying the same—in the hypergrowth digital age Strategy is evolving in unexpected ways, as Silicon Valley thought leaders discuss in McKinsey’s latest Discussions on Digital podcast. Source: McKinsey Discussions on digital: How strategy is evolving—and staying the same—in the hypergrowth digital age

How SEO Has Changed with the Possum Update

How SEO Has Changed with the Possum Update Google is totally unpredictable. SEO practitioners know full well that things can change in an instant, and search engine dominance today means nothing tomorrow. Or as Babe Ruth put it, Yesterday’s home runs don’t win today’s games. One of the more significant updates Google made in 2016 Read more about How SEO Has Changed with the Possum Update[…]

Personalizing at scale

Personalizing at scale For the first time, marketers have the tools to deliver personalized marketing to millions of customers. Here’s how you can put them to work. Source: McKinsey Personalizing at scale