How to Outrank Your Competition’s Best-Performing Page All is fair in love and SEO. Ranking for a profitable keyword phrase can quickly become a dog fight, and the SEO battle between two rivals can get heated and ugly in a hurry. Okay, maybe that’s overly dramatic, but you get the idea. When you’re battling for Read more about How to Outrank Your Competition’s Best-Performing Page[…]
Are today’s CFOs ready for tomorrow’s demands on finance? Survey results show that as their role expands to include ever more nonfinancial demands, CFOs know they must build new skills to lead. Source: McKinsey Are today’s CFOs ready for tomorrow’s demands on finance?
554: The "Jobs to be Done" Theory of Innovation Clayton Christensen, professor at Harvard Business School, builds upon the theory of disruptive innovation for which he is well-known. He speaks about his new book examining how successful companies know how to grow. Source: Ideacast 554: The "Jobs to be Done" Theory of Innovation
The age of analytics: Competing in a data-driven world Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions. Source: McKinsey The age of analytics: Competing in a data-driven world
How to Create a Content Marketing System That Runs on Autopilot I think we can all agree that content marketing is both practical and potent. It’s the ultimate form of inbound marketing and makes total sense when you need to reach 21st century consumers. I could even spout off a laundry list of stats that Read more about How to Create a Content Marketing System That Runs on Autopilot[…]
Video meets the Internet of Things Video-analytics technology is transforming the Internet of Things and creating new opportunities. Are companies prepared to capture growth? Source: McKinsey Video meets the Internet of Things
Matt: Adam with Calvados and Candi Syrup It is interesting to drink two glasses of beer side-by-side made from wort separated 18 months ago (recipe post). In addition to the recipe differences between these two Adam-variants (maple syrup and bourbon vs. dark candi syrup and calvados) the aging and serving were also different. I recently reconnected Read more about Matt: Adam with Calvados and Candi Syrup[…]
Being patient-centric in a digitizing world A Danish pharma company’s strong customer focus and determined digital drive have important lessons for other businesses. Source: McKinsey Being patient-centric in a digitizing world
Unleashing the power of entrepreneurship in science A partner of venture-capital firm Atlas Venture, Bruce Booth, explains how investment assists pharmaceutical innovation. Source: McKinsey Unleashing the power of entrepreneurship in science
The next acronym you need to know about: RPA (robotic process automation) RPA is a promising new development in business automation that offers a potential ROI of 30–200 percent—in the first year. Employees may like it too. Source: McKinsey The next acronym you need to know about: RPA (robotic process automation)