A Step-by-Step Guide to Dominating Any Keyword You Choose Page one, position one. It’s the ultimate goal of every SEO marketer. But of course reaching this goal can be difficult, and there is a seemingly infinite number of variables that determine how your content ends up ranking. And let’s not forget about Google’s fickleness. Their unending updates Read more about A Step-by-Step Guide to Dominating Any Keyword You Choose[…]
Omnichannel, not omnishambles Providing an omnichannel customer experience requires companies to become more flexible and responsive. Source: McKinsey Omnichannel, not omnishambles
The promise of digital finance Digital technologies, starting with mobile phones, can rapidly fix problems encountered when savings are stored outside the financial system and foster faster, more inclusive growth, write Laura Tyson and Susan Lund in Project Syndicate. Source: McKinsey The promise of digital finance
Most industries are nowhere close to realizing the potential of analytics For all the hype, most industries have still not come close to realizing the full potential of data and analytics, write Nicolaus Henke, Jacques Bughin, and Michael Chui in Harvard Business Review Source: McKinsey Most industries are nowhere close to realizing the potential of Read more about Most industries are nowhere close to realizing the potential of analytics[…]
A Step-by-Step Guide to Using Google Search Console Like a Boss Killing it at SEO requires that you use a lot of different tools. There’s SEO software, apps, analytics, and so on. But in my opinion, one of the most helpful tools, pound for pound, is Google Search Console. Formerly known as Google Webmaster Tools Read more about A Step-by-Step Guide to Using Google Search Console Like a Boss[…]
Agile compendium Getting agile right reduces time to market, increases customer satisfaction, and delivers many efficiency improvements. Yet too many companies still get it wrong. This collection brings together some of our recent insights on how companies in all industries can successfully implement an agile approach. Source: McKinsey Agile compendium
Nokia’s next chapter The Finnish giant has exited mobile phones and doubled down on its networking business. Chairman Risto Siilasmaa explains why—and how. Source: McKinsey Nokia’s next chapter
Buried treasure: Advanced analytics in process industries The full power of advanced analytics requires not only acquiring new technology and analytics solutions, but also helping people improve their expertise and adopt new ways of working. Source: McKinsey Buried treasure: Advanced analytics in process industries
555: What Superconsumers Can Teach You Eddie Yoon, author of “Superconsumers” and growth strategy expert at The Cambridge Group, explains how companies can find their most passionate customers and use their invaluable insights to improve products and attract new customers. Source: Ideacast 555: What Superconsumers Can Teach You
O&G looks to align an expected price rise with today’s realities Many oil and gas companies are currently spending more than they earn, anticipating higher oil prices. If prices do not continue to recover, 2017 could be a year of reckoning in the industry. Source: McKinsey O&G looks to align an expected price rise with Read more about O&G looks to align an expected price rise with today’s realities[…]