How to Fact-Check Your Latest Blog Post in 20 Minutes or Less Nobody’s correct all the time. Your blog posts, on the other hand, should be correct all the time. Why? Because if your blog gets the facts wrong, your readers won’t take you seriously. Instead of being an authoritative resource, your blog will become Read more about How to Fact-Check Your Latest Blog Post in 20 Minutes or Less[…]
How to Crack Google Search Optimization for Your Unique Niche Search engine optimization sounds great on paper, but when put into practice, it’s a bit tougher. Marketing in your specific niche can be slow and painful, especially if you’re just starting from scratch with a new website. Although it may feel like every keyword already Read more about How to Crack Google Search Optimization for Your Unique Niche[…]
The Beginner’s Guide to Optimizing for Bing Search On the surface, it doesn’t appear Bing gets much search traffic, but when you consider it also powers Yahoo, you start realizing that perhaps optimizing for Bing isn’t such a bad idea. Here’s what Bing and Yahoo’s search traffic looks like compared to Google’s: Although even combined, Read more about The Beginner’s Guide to Optimizing for Bing Search[…]
557: Restoring Sanity to the Office Basecamp CEO Jason Fried says too many people find it difficult to get work done at the workplace. His company enforces quiet offices, fewer meetings, and different collaboration and communication practices. The goal is to give employees bigger blocks of time to be truly productive. Source: Ideacast 557: Restoring Read more about 557: Restoring Sanity to the Office[…]
What a Cognitive Bias Is, And How to Use It for Digital Marketing Mastery As humans, we like to think of ourselves as objective, logical, and unbiased when it comes to our thinking and decision-making abilities. As if nothing could cloud our thoughts or persuade us to think illogically. But that’s not how things are. Read more about What a Cognitive Bias Is, And How to Use It for Digital Marketing Mastery[…]
556: The Secret to Better Problem Solving Thomas Wedell-Wedellsborg discusses a nimbler approach to diagnosing problems than existing frameworks: reframing. He’s the author of “Are You Solving the Right Problems?” in the January/February 2017 issue of Harvard Business Review. Source: Ideacast 556: The Secret to Better Problem Solving
Economic Conditions Snapshot, December 2016: McKinsey Global Survey results In the face of political transitions and concerns over trade, executives expect improvements at home and a stable global economy—with some regional divergences. Source: McKinsey Economic Conditions Snapshot, December 2016: McKinsey Global Survey results
How to Rapidly Build Brand Signals for SEO In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with only rudimentary SEO tactics like keywords stuffing, e-zine posting, and even article spinning. Oh, but how things Read more about How to Rapidly Build Brand Signals for SEO[…]
Rethinking the oil and gas organization Organizational choices made during a time of resource scarcity need reexamination when the cycle turns. Source: McKinsey Rethinking the oil and gas organization
Branding in the digital age: You're spending your money in all the wrong places The internet has upended how consumers engage with brands. For marketers, the old way of doing business is unsustainable. Source: McKinsey Branding in the digital age: You're spending your money in all the wrong places