Testing Alternative Brewing Cleaners Cleaning is as important as sanitizing. Without a debris-free surface a sanitizer loses most of its efficacy. This is worse for some than others, StarSan supposedly retains more sanitizing power in the presence of organic material than Iodophor for example, but it is never ideal. While scrubbing with a mesh pad to Read more about Testing Alternative Brewing Cleaners[…]
Why I Choose to Focus on One Marketing Channel at a Time I feel like there’s an overarching maximalist mindset in marketing these days. And it’s easy to see why. Brands have never had more strategies to choose from. There’s content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few. Read more about Why I Choose to Focus on One Marketing Channel at a Time[…]
The secret to smarter fresh-food replenishment? Machine learning With machine-learning technology, retailers can address the common—and costly—problem of having too much or too little fresh food in stock. Source: McKinsey The secret to smarter fresh-food replenishment? Machine learning
How to Start Blogging if You Fell off the Wagon a Long Time Ago People always ask me how I’ve built up such a huge audience for my blogs. Part of my secret sauce? I’ve been blogging for well over a decade now. But not everyone has been blogging for years, and I get that. Read more about How to Start Blogging if You Fell off the Wagon a Long Time Ago[…]
552: How Focusing on Content Leads the Media Astray Bharat Anand, author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he wrestled with them himself when designing HBX, the school’s online learning platform. Source: Ideacast 552: How Focusing on Content Leads the Read more about 552: How Focusing on Content Leads the Media Astray[…]
6 Neuromarketing Hacks for Maximum Content Impact What do humans and lab rats have in common? We both have predictable behavior patterns and react similarly to the same psychological stimuli. And while we humans are certainly more complex and sophisticated than lab rats, you can still pull the right levers and hit the right buttons Read more about 6 Neuromarketing Hacks for Maximum Content Impact[…]
How tech-enabled consumers are reordering the healthcare landscape Healthcare companies are developing new digital technologies to give consumers more control over the care they receive. That could upend the industry’s move toward greater consolidation and scale. Source: McKinsey How tech-enabled consumers are reordering the healthcare landscape
Closing the digital gap in pharma New research on the digital maturity of pharma, relative to other industries, reveals clear opportunities to improve performance by better connecting digitally with patients and physicians. Source: McKinsey Closing the digital gap in pharma
The role of the chief transformation officer The individual charged with leading change must have multiple capabilities. Source: McKinsey The role of the chief transformation officer
Sustaining the momentum of a transformation Five elements can keep bad habits from reasserting themselves. Source: McKinsey Sustaining the momentum of a transformation