Warehousing value: An interview with Sky Deutschland’s Sebastian Hauptmann A new perspective revealed hidden value in warehouse operations—and a new way of working with logistics-services providers. Source: McKinsey Warehousing value: An interview with Sky Deutschland’s Sebastian Hauptmann
Digital innovation in Asia: What the world can learn Companies in the region are transforming their digital operations to great effect and building some of the world’s most successful tech giants. Source: McKinsey Digital innovation in Asia: What the world can learn
An integrated perspective on the future of mobility A number of social, economic, and technological trends will work together to disrupt mobility, potentially creating three new urban models by 2030. Source: McKinsey An integrated perspective on the future of mobility
Millennial Marketing Is So Last Year – How to Reach Generation Z Over the past few years or so, millennial marketing has received the lion’s share of attention in terms of reaching an age-based demographic. And it’s easy to see why. “Millennials have $200 billion in buying power.” But if I’ve learned anything about marketing, Read more about Millennial Marketing Is So Last Year – How to Reach Generation Z[…]
How B2B digital leaders drive five times more revenue growth than their peers By focusing on the right digital practices, B2B companies—currently trailing B2C companies in digital transformation—can create long-term value. Here are five areas where digital leaders excel. Source: McKinsey How B2B digital leaders drive five times more revenue growth than their peers
Independent work: Choice, necessity, and the gig economy The McKinsey Global Institute examines all the ways people are earning income, as well as the challenges independent work presents. Source: McKinsey Independent work: Choice, necessity, and the gig economy
Chinese consumers: Revisiting our predictions As their incomes rise, Chinese consumers are trading up and going beyond necessities. Source: McKinsey Chinese consumers: Revisiting our predictions
The Psychology of Search Engine Optimization: 10 Things You Need to Know Think you know SEO? It’s all about keywords, content, and optimization, right? Not quite. Despite what you may think you know, search engine optimization has far less to do with content, coding, or site architecture than with psychology. The reason why people search Read more about The Psychology of Search Engine Optimization: 10 Things You Need to Know[…]
Creating a successful Internet of Things data marketplace Monetizing the flood of information generated by the Internet of Things requires a well-executed strategy that creates value. Source: McKinsey Creating a successful Internet of Things data marketplace
Making data analytics work for you—instead of the other way around Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action. Source: McKinsey Making data analytics work for you—instead of the other way around