Digital Middle East: Transforming the region into a leading digital economy A number of countries in the region have high rates of consumer smartphone penetration, but businesses and governments need to catch up. Source: McKinsey Digital Middle East: Transforming the region into a leading digital economy
10 Contact Page Techniques That Make People Get in Touch with You Your website’s contact form may seem like the most mundane element of your site, but every marketer should pay attention to it. In the past, I didn’t give contact forms much attention. It was a sub-secondary didn’t-care-about-it page when I had a lot more to Read more about 10 Contact Page Techniques That Make People Get in Touch with You[…]
How to Become a World-Class Copywriter in One Month or Less Want to know a little secret? It’s not something I’m super proud of… In fact, most people have no idea whatsoever that I used to be a terrible copywriter. It took me years to learn the most basic fundamentals of writing. And yet, here Read more about How to Become a World-Class Copywriter in One Month or Less[…]
Where, how much, and how: Answering the hardest questions of resource allocation The challenge of resource allocation is determining where the resources will bring the most value, how much money and talent to redistribute, and how to put those shifts effectively into action. Source: McKinsey Where, how much, and how: Answering the hardest questions of Read more about Where, how much, and how: Answering the hardest questions of resource allocation[…]
Western Europe’s consumer-goods industry in 2030 To succeed in the next 15 years, manufacturers will need to stretch their operating models in new directions. Source: McKinsey Western Europe’s consumer-goods industry in 2030
546: Power Corrupts, But It Doesn't Have To Authority changes us all. Stanford’s Dacher Keltner, author of the HBR article “Don’t Let Power Corrupt You” and the book “The Power Paradox” explains how to avoid succumbing to power’s negative effects. Source: Ideacast 546: Power Corrupts, But It Doesn't Have To
Will car users share their personal data? Surveyed consumers in China, Germany, and the United States say yes, if they see value in return. Source: McKinsey Will car users share their personal data?
MGI Essay Prize: Crowdsourcing ideas for revitalizing growth in Europe After receiving several hundred essay submissions on how to pump life into Europe’s economy, the judges awarded prizes in a McKinsey Global Institute contest. Source: McKinsey MGI Essay Prize: Crowdsourcing ideas for revitalizing growth in Europe
Can inbound tourism fuel Japan’s economic growth? The country struggles to attract Western visitors, tourists focus on limited destinations, and capacity is already stretched. Addressing these challenges could significantly boost the world’s third-largest economy. Source: McKinsey Can inbound tourism fuel Japan’s economic growth?
The future is now: How to win the resource revolution Although resource strains have lessened, new technology will disrupt the commodities market in myriad ways. Source: McKinsey The future is now: How to win the resource revolution