How infrastructure companies deliver real benefits The best projects provide, connect, and produce sustainable outcomes. Source: McKinsey How infrastructure companies deliver real benefits

How to Use Humor to Power up Your Content Marketing When I write content, I’m usually not that funny. My written jokes don’t go over too well, so I stick with solid, meaty stuff that helps my readers solve problems and achieve marketing goals. But I know humor is important. Some of you reading this Read more about How to Use Humor to Power up Your Content Marketing[…]

Fine-tuning family businesses for a new era Family businesses were the particular beneficiaries of three decades of favorable global economics. Now operating a la familia should prompt soul-searching about how they manage their unique strengths. Source: McKinsey Fine-tuning family businesses for a new era

Improving the investment patterns of cyclical companies Companies that invest smartly when times are bad typically outperform peers. Source: McKinsey Improving the investment patterns of cyclical companies

Strategic portfolio management: Divesting with a purpose Tying portfolio decisions to a company’s distinctive capabilities can help identify which businesses to divest. Source: McKinsey Strategic portfolio management: Divesting with a purpose

Discussions on digital: How large and small companies build a digital culture Experienced digital leaders know that when it comes to agility versus stability, start-ups and large companies can learn a lot from each other. Source: McKinsey Discussions on digital: How large and small companies build a digital culture

Closing California’s housing gap The McKinsey Global Institute provides a tool kit for fixing a chronic housing shortage in the world’s sixth biggest economy. Source: McKinsey Closing California’s housing gap

12 Tips for Making a More Engaging Video for Facebook Live As a marketer, you know how important it is to create a connection with your audience. It’s essential for slashing through the barriers that divide us, for establishing a unique brand identity, and for building trust. There have been times I’ve been successful in Read more about 12 Tips for Making a More Engaging Video for Facebook Live[…]

Urban world: Meeting the demographic challenge in cities The days of easy growth in the world’s cities are over, and how they respond to demographic shifts will influence their prosperity. Source: McKinsey Urban world: Meeting the demographic challenge in cities

A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website Link building. It’s the backbone of SEO. The way we build links has changed quite a lot over the past decade, but links themselves are no less valuable. Like me, you may remember the early days of online marketing, when generating Read more about A Thirty-Day Plan for Gaining 100 Authoritative and Relevant Backlinks to Your New Website[…]