The Little Black Book of Innovation

The Little Black Book of Innovation The innovation imperative—it has never been more urgent, for organizations and managers alike. In his new book, Scott Anthony, Managing Director of Innosight Asia-Pacific, combines the best of innovation theory and practice into a compact guide that will help even seasoned innovators improve their odds of success. Drawing on Read more about The Little Black Book of Innovation[…]

The First Mile

The First Mile WELCOME TO THE FIRST MILE The first mile of innovation – that critical stretch when your idea moves from concept to the real world, where it will fly or fail. This is your guide through that perilous but promising terrain. Scott D. Anthony, managing partner of Innosight, shows how to navigate the Read more about The First Mile[…]

The Only Checklist You Need for Launching Your Startup’s Website

The Only Checklist You Need for Launching Your Startup’s Website Ah, website launches. Love ‘em or hate ‘em, they are something every business needs to do. I’ve been through a ton of website launches, so it’s kind of a ho-hum process now. But even if I go into a website launch with a nonchalant attitude, Read more about The Only Checklist You Need for Launching Your Startup’s Website[…]

12 Tips for Making More Engaging Video for Facebook Live

12 Tips for Making More Engaging Video for Facebook Live As a marketer, I’m sure that you know how important it is to create a connection with your audience. It’s essential for slashing through the barriers that divide us, for establishing a unique brand identity and for building trust. There have been times I’ve been Read more about 12 Tips for Making More Engaging Video for Facebook Live[…]

How to Pimp Out Your Facebook Ads for Maximum Conversions

How to Pimp Out Your Facebook Ads for Maximum Conversions It’s time to get in touch with your inner gangster. Don’t worry. There’s nothing illegal or dangerous going on here unless you think that making sky-high revenue from Facebook is illegal or dangerous. In this article, I am going to lay out a simple and Read more about How to Pimp Out Your Facebook Ads for Maximum Conversions[…]