The CEO guide to customer experience
The CEO guide to customer experience Companies that create exceptional customer experiences can set themselves apart from their competitors. Source: McKinsey The CEO guide to customer experience
Month: August 2016
How advanced analytics can drive productivity
How advanced analytics can drive productivity Companies have more data than ever at their disposal, but are they doing enough with it? Taking full advantage requires tackling legal, regulatory, and talent challenges. Source: McKinsey How advanced analytics can drive productivity
How leading institutions are changing the rules on portfolio construction
How leading institutions are changing the rules on portfolio construction The world’s largest investors are determined to make the leap from big to great. Getting there will depend on a new understanding of strategic asset allocation. Source: McKinsey How leading institutions are changing the rules on portfolio construction
How to Become a Marketer Who’s Obsessed with Metrics
How to Become a Marketer Who’s Obsessed with Metrics Back when I was an Internet newbie, I had no idea what numbers to focus on. I would look at Google Analytics. I would see lots of numbers. And I would be confused. So, what did I do? I did what most people do. I focused Read more about How to Become a Marketer Who’s Obsessed with Metrics[…]
How social entrepreneurs can solve the talent problem
How social entrepreneurs can solve the talent problem Three steps can help. Source: McKinsey How social entrepreneurs can solve the talent problem
The promise of the connected home
The promise of the connected home The connected-home industry is poised for a new wave of growth, with projections showing every home in the United States being connected in the next five to ten years. Source: McKinsey The promise of the connected home
Have an App? The Step-by-Step Guide to Marketing It Free
Have an App? The Step-by-Step Guide to Marketing It Free Apps are huge. But you already knew that. But did you know just how big apps are? Did you know that as of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store alone? Google Play? 65 billion. These Read more about Have an App? The Step-by-Step Guide to Marketing It Free[…]
Rolling along: Bicycles, mobility, and the future of cities
Rolling along: Bicycles, mobility, and the future of cities In an interview, Jay Walder of Motivate discusses how new services and technology are changing how city residents are getting around. Source: McKinsey Rolling along: Bicycles, mobility, and the future of cities
537: Negotiating with a Liar
537: Negotiating with a Liar Leslie John, Harvard Business School professor, explains why you shouldn’t waste time trying to detect your counterpart’s lies; instead, use tactics drawn from psychology to get them to divulge the truth. She’s the author of the HBR article “How to Negotiate with a Liar.” Source: Ideacast 537: Negotiating with Read more about 537: Negotiating with a Liar[…]
India’s ascent: Five opportunities for growth and transformation
India’s ascent: Five opportunities for growth and transformation The country could create sustainable economic conditions in five ways, such as promoting acceptable living standards, improving the urban infrastructure, and unlocking the potential of women. Source: McKinsey India’s ascent: Five opportunities for growth and transformation