Up-and-coming technology companies are no longer racing to list their shares on public markets. A massive increase in late-stage venture capital has enabled many start-ups to reach valuations of more than $1 billion while remaining in private hands. Source: McKinsey Anatomy of a unicorn: Why tech start-ups are staying private
CIOs, business executives, and board directors need a shared language to discuss IT performance in a fast-changing environment. Here’s a framework for those conversations. Source: McKinsey Five questions boards should ask about IT in a digital world
The evolution of mobile is still transforming our world, from how we work and shop to how we heat our homes. Brian Gregg leads a discussion with digital leaders on what that means for businesses. Source: McKinsey Discussions on digital: Designing the next mobile experience
Many small business owners today think that owning a brick-and-mortar business excuses them from having to learn and master digital marketing. Nothing could be further from the truth. In fact, mastering SEO and local optimization for your locally run business will bring a higher ROI than just about any other marketing activity you use. It’s Read more about A 30-Day Master Plan for Marketing Your Brick-and-Mortar Business[…]
It wasn’t that long ago when an entrepreneur’s marketing options were limited to flyers, tacky magazine ads, or expensive TV commercials. However, with the advent of the Internet, the number of marketing options available to both budding and experienced entrepreneurs has become staggering. Sometimes, when I’m surfing the web—it’s what I do a lot—I find myself thinking, “Wow! So many Read more about Surprising Things You Need to Put in Place in Order to Save Thousands of Dollars on Digital Marketing[…]