Kodak’s Downfall Wasn’t About Technology

Kodak’s Downfall Wasn’t About Technology A generation ago, a “Kodak moment” meant something that was worth saving and savoring. Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Unfortunately, as time marches on the subtleties of what Read more about Kodak’s Downfall Wasn’t About Technology[…]

How to Discover Whether Your Audience Is Bored with Your Content

How to Discover Whether Your Audience Is Bored with Your Content Let’s be honest. Creating pulse-quickening, super-engaging content that blows the socks off every single reader 100% of the time probably isn’t realistic. It would be nice, yeah. But it just doesn’t happen. This is especially true for companies in so-called boring industries—micro-niches with very few people having Read more about How to Discover Whether Your Audience Is Bored with Your Content[…]

What CEOs are reading

What CEOs are reading Leaders of some of the world’s biggest organizations reveal which books will keep them occupied in the coming months. Source: McKinsey What CEOs are reading

How to Easily Add Gamification Techniques to Your Content

How to Easily Add Gamification Techniques to Your Content Humans love games. You love games. I love games. Games are fun: they’re engaging and mentally stimulating. Our fondness for games is hardwired into our brains. Want proof that we love games? As of 2015, the iTunes App Store had over 396,000 gaming apps, which had almost Read more about How to Easily Add Gamification Techniques to Your Content[…]

Why This New Chatbot Is More Likely To Get You Promoted Than Fired

Why This New Chatbot Is More Likely To Get You Promoted Than Fired Confession: For the past several months I’ve been furiously coding away on a new project as part of HubSpot Labs. It’s called GrowthBot. It’s a chatbot for marketing and sales people — and anyone looking to grow a company (like startup folks). Read more about Why This New Chatbot Is More Likely To Get You Promoted Than Fired[…]