7 Psychological Insights That Will Help You Develop a Powerful Facebook Strategy for Business

What is the most powerful tool in your marketing arsenal? Is it keyword research? Copywriting? Beautifully designed ad campaigns? Maybe…. But the driving force behind all of these things? Psychology. You see, sales and marketing are really about understanding consumer psychology. Why do people buy? What makes them click on your Facebook ad? What Read more about 7 Psychological Insights That Will Help You Develop a Powerful Facebook Strategy for Business[…]

New England APA: Conan and London III

Baltimore’s HomebrewCon 2016 has come and gone. I posted a preview, but don’t expect to see a summary (if you missed out, get the scoop from Brülosophy, Ales of the Riverwards, Five Blades Brewing, or Brouwerij-Chugach). Also expect about five podcasts from Basic Brewing Radio with me, including tastings at my house, and discussions Read more about New England APA: Conan and London III[…]

11 Methods That Will Make Your Content Marketing Campaign Go Viral

Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful and exciting new content on a daily basis, and others… …well, others can’t even crank out one useful piece of content a month! And don’t even get me started on marketing it. There are a Read more about 11 Methods That Will Make Your Content Marketing Campaign Go Viral[…]