Investing in access to essential services and reducing the gap in labor-force participation rates could significantly expand the global economy by 2025. Source: McKinsey Realizing gender equality’s trillion economic opportunity
What happens after companies jettison traditional year-end evaluations? Source: McKinsey Ahead of the curve: The future of performance management
I’m not going to lecture you. You already know that content marketing can be a very successful form of marketing. You also know that producing great content takes a lot of time or money, sometimes both. But there’s something that you might not know, at least not for sure. Just because a piece of Read more about 7 Ways to Ensure You Maximize Your ROI From Content[…]
Webinars are one of the ways, if not the best way, to convert traffic and subscribers into actual customers. Even with a mediocre webinar, you can convert around 5% of your viewers into customers. Very few other conversion tactics come even close to that. Depending on how long you’ve followed my work, you may have Read more about 6 Ways to Get More Traffic to Your Webinars[…]
Better addressing the evolving needs of consumers can help incumbents win their loyalty—and protect against new competitors. Source: McKinsey Transforming life insurance with design thinking
Therese Huston, Ph.D. and author of “How Women Decide,” offers research-based tips for both men and women on how to make high quality, defensible decisions — and sell them to your team. Source: Ideacast 524: Make Better Decisions
By capturing and analyzing social-media conversations, companies can improve their offerings and margins. Source: McKinsey Using buzz analytics to gain a product and marketing edge
Many utilities see the digital revolution as a threat to their business model, but massive opportunities await those able to transform themselves ahead of the curve. Source: McKinsey The digital utility: New opportunities and challenges
It’s a problem I see all too often… Marketers learn about SEO tactics and actually do a good job applying them. Before they know it, their site’s traffic has risen to 3,000 visits a month, then to 10,000, then to 20,000. Along with growing their traffic numbers, these marketers also build up their email lists Read more about Having Trouble Converting Your SEO Traffic? This Is Probably Why[…]
Technology companies worth more than $1 billion—and many worth $10 billion—have fewer reasons to go public than they did in the past. Here’s what that means for them and their investors. Source: McKinsey Grow fast or die slow: Why unicorns are staying private