The paper describes how strategic decisions can benefit from analysis using techniques drawn from both real options and game theory. It explains the trade-off between flexibility and strategic commitment and offers a toolkit for making choices in competitive markets. Source: McKinsey “Option games”: Filling the hole in the valuation toolkit for strategic investment
Creating great content is pointless… …unless you’re getting it in front of your target audience. You do this by using any one of a number of promotional tactics to reach your target audience on a variety of platforms. Most of these platforms can be grouped together, and that’s where we get marketing channels. A Read more about Find Your Readers: 6 Marketing Channels (and which ones to pick)[…]
In a new survey on globalization, the share of executives identifying geopolitical instability as a very important business trend has doubled in two years. Source: McKinsey Geostrategic risks on the rise
The authors of Sales Growth reveal five actions that distinguish sales organizations at fast-growing companies. Source: McKinsey The sales secrets of high-growth companies
New insights from Sales Growth, 2nd edition, reveal how top-performing sales organizations harness digital to drive growth, meet the new challenges of managing talent, and evolve with the future of sales. Source: McKinsey The new world of sales growth
How much content have you written in the past month? Are you happy with that amount? Most marketers answer no to that question. In fact, 44% of marketers say that producing consistent content is one of their biggest challenges: Believe me, I get it. Creating a high amount of high quality content on a Read more about 6 Unconventional Tips to Create Content Faster[…]
The United Arab Emirates has worked to improve satisfaction with public services by pursuing digitization. Source: McKinsey How the UAE government modernized citizen services
Governments in the Gulf Cooperation Council can influence individuals and groups to address persistent issues including youth unemployment, chronic health problems, and unsustainable water use. Source: McKinsey Solving public problems through behavioral science
Insurance companies seek to deliver enhanced products and services by investing in new technologies and partnering with others in the smart-car environment. Source: McKinsey Shifting gears: Insurers adjust for connected-car ecosystems
Authenticity and transparency are two of the latest marketing buzzwords thrown around. Just because a word is catchy doesn’t mean it’s meaningless, but it also doesn’t necessarily mean it’s meaningful. There are plenty of buzzwords that lost their meaning. But these two are different, I believe, because they represent two aspects of modern marketing Read more about A Step-by-Step Guide to Using Authenticity and Transparency to Improve Trust[…]