519: Smart Managers Don't Compare People to the "Average"

Todd Rose, the Director of the Mind, Brain, & Education program at the Harvard Graduate School of Education and the author of “The End of Average: How to Succeed in a World That Values Sameness,” explains why we should stop using averages to understand individuals. Source: Ideacast 519: Smart Managers Don’t Compare People Read more about 519: Smart Managers Don't Compare People to the "Average"[…]

A Step-by-Step Guide to Creating Reader Personas

There’s only one key behind producing great content, day after day… You don’t need to be the best writer. You don’t need to be a top expert (although it can help). You don’t need any fancy tools (although they can also help). What you do need to do is understand your reader. Most marketers would rather Read more about A Step-by-Step Guide to Creating Reader Personas[…]