The power of design thinking
Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage. Source: McKinsey The power of design thinking
Month: March 2016
How India’s largest private bank fosters gender equality
ICICI Bank managing director and CEO Chanda Kochhar talks about the future of women in India and how the company is seeking to ensure its female employees thrive. Source: McKinsey How India’s largest private bank fosters gender equality
US crude exports ban lifted: the implications for crude pricing
At the end of 2015, the US congress fully liberalized exports of all grades of US crude oil, removing obstacles to market based flows and pricing. In this insight article, we examine the implications of this liberalization for crude pricing. Source: McKinsey US crude exports ban lifted: the implications for crude pricing
Why frontline workers are disengaged
Executives generally overestimate their effectiveness as motivators and leaders. Source: McKinsey Why frontline workers are disengaged
Be Bold: 4 Uncommon Types of Content That Attract Hundreds of Backlinks
If you want great backlinks in the modern SEO world, you need great content. It’s as simple as that. Those links improve your search engine rankings and send you droves of referral traffic. Really, all the posts you read on content marketing come down to two things: how to create great content how to Read more about Be Bold: 4 Uncommon Types of Content That Attract Hundreds of Backlinks[…]
Improving the business-to-business customer experience
Adopting a customer-centric mind-set is just as critical in B2B dealings as it is when serving retail customers, but players face special challenges that can trip them up. Source: McKinsey Improving the business-to-business customer experience
The secret to delighting customers: Putting employees first
The main hurdle in customer experience is translating boardroom vision into action at the front line. Empowered employees are the key. Source: McKinsey The secret to delighting customers: Putting employees first
Developing a customer-experience vision
To provide a distinctive experience for customers, an organization must unite around the goal of meeting their true needs. Done well, the effort can power a vast amount of innovation. Source: McKinsey Developing a customer-experience vision
5 Ways to get SEO Traffic in a Hard Niche
It’s one of the biggest challenges when it comes to SEO. You can read about tons of different SEO tactics on various blogs, but will they work for you? After all, that’s the important part. Not everyone wonders about this because they know that common SEO tactics will work for them, no problem. But Read more about 5 Ways to get SEO Traffic in a Hard Niche[…]
Linking the customer experience to value
Many customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building a business case can fund them, secure buy-in, and build momentum. Source: McKinsey Linking the customer experience to value