Investors are increasingly seeking firms with long-term growth strategies, rather than ones focused on managing short-term earnings to boost the stock price. This, in turn, is triggering a shift in the perceived role of the CFO — from bean counters to planters of seed corn. No one has done more to spotlight the contrast Read more about How CFOs Can Take the Long-Term View in a Short-Term Economy[…]
To successfully initiate a broad improvement program, decide on a structure, select the sequence that’s right for your type of company, and don’t forget to recruit change agents. Source: McKinsey Designing and starting up a customer-experience transformation
The uniquely cross-functional nature of effective customer-experience efforts puts a premium on smart governance. Clearly defined leadership, behaviors, and metrics are the places to start. Source: McKinsey Leading and governing the customer-centric organization
Too many companies squander the treasure that is customer feedback. The solution is systematically measuring the customer’s voice and integrating it into a culture of continuous feedback. Source: McKinsey Are you really listening to what your customers are saying?
Applying the principles of behavioral psychology can improve the quality of customer interactions and build brand recognition as a customer-centric organization. Source: McKinsey Putting behavioral psychology to work to improve the customer experience
You can find everything you need to know about creating great content on Quick Sprout. At least, for today’s standards. However, standards change. As expectations increase, as technology improves, standards are raised. And if you want to make sure that your content marketing stays effective in the future, you’ll need to adapt. I prefer Read more about The Future of Content: What It Will Look Like[…]
Transforming the customer experience requires a level of speed and precision that traditional approaches can’t meet. The best practitioners do it in real time. Source: McKinsey Using rapid process digitization to transform the customer experience
New techniques can help companies make better decisions by using accurate, reliable, and scientific information to analyze risk, optimize processes, and predict failure. Source: McKinsey Improving the semiconductor industry through advanced analytics
The midterm outlook for the capital-equipment industry is positive, but companies need to prepare for the slowdown of Moore’s law. Source: McKinsey Capital equipment: Will further shrink bring growth?
Do you want to know why everybody focuses on SEO and social media marketing? Because everyone wants traffic for their websites, and both of these sources are huge. Google, YouTube, Facebook, and LinkedIn are all in the top 20 traffic sites in the world. Whether you’re a plumber, SaaS marketer, or recipe blogger, you Read more about 7 Huge Sites for Traffic That Marketers Don’t Take Advantage Of[…]