The most digital companies are leaving the rest behind

A new digital divide has opened up in America. Just about every individual, company and sector of the economy now has access to digital technologies—there are hardly any “have nots” anymore. But a widening gap exists between the “haves” and a group we call the “have-mores”: companies and sectors that are using their digital Read more about The most digital companies are leaving the rest behind[…]

Changing the Story of Innovation: How to Create Happier Outcomes for New Ventures

The workshop at a large global consumer products company ended in an unfortunate place. After an engaged discussion and the review of the first three years of a product launch, the group concluded that an entire product line should be shut down. What mattered, though, wasn’t the outcome so much as its meaning. Someone Read more about Changing the Story of Innovation: How to Create Happier Outcomes for New Ventures[…]

6 Steps to Create a Bare Bones and Profitable Social Media Plan

You can’t achieve success in any area of marketing without taking action. But it’s possible to take action too quickly. You want to take action only after you have a solid initial plan to act on; otherwise, you’ll end up doing things that don’t produce any results and only waste your time. When I see Read more about 6 Steps to Create a Bare Bones and Profitable Social Media Plan[…]