For merchant acquirers, common needs across three major markets indicate an opportunity for broader scaling of services. Source: McKinsey Finding common ground in small business acquiring: New insights from the US, Canada and the UK
Marketing is rarely your only job… …even if you’re a marketer. Whether your job title is “marketer” or you own your own business and need to market it, marketing is only a part of your job. You probably also help out with sales, product development, customer service, and any other tasks that need your attention. Read more about Save Time and Double Your ROI: A Guide to Applying the 80/20 Rule to Your Marketing[…]
Lorne Michaels, Bill Walsh, Alice Waters–all have had a disproportionate impact in their respective industries through their knack for collecting and inspiring great talent. We hear how they do it from Sydney Finkelstein, the Steven Roth Professor of Management in Dartmouth’s Tuck School of Business and the author of “Superbosses: How Exceptional Leaders Manage Read more about 509: Be a Superboss[…]
Overloaded executives need coping mechanisms. This personal reflection shows how meditation can help. Source: McKinsey Want to be a better leader? Observe more and react less
Almost every entrepreneur has made this mistake… They spend months or even years building a product or a feature they think is going to change the world. And then the day comes to release their work to the world. Guess what happens? Crickets. Turns out, people didn’t really want a Tinder for cats. Who Read more about How to Apply Lean Marketing to Your Content Based Business[…]
Why can’t beer just taste like beer anymore? Maple beer, passion fruit beer, elderflower beer… even new hop varieties are marketed as smelling like “coffee” and “garlic.” What about a beer flavored with malt? Sure the Reinheitsgebot was an artificial constraint on the ingredients available to German brewers, but it focused their creativity on Read more about Post-Fermentation Malt-Infused Porter[…]
Digital isn’t merely an add-on; it’s a way to think differently about business models, customer journeys, and organizational agility. Source: McKinsey Achieving a digital state of mind
The amount of time board directors spend on their work and commit to strategy is rising. But in a new survey, few respondents rate their boards as effective at most tasks or report good feedback or training practices. Source: McKinsey Toward a value-creating board
Simple tweaks in communication and role-modeling based on the latest behavioral research can nudge employees into top form and create a more productive environment for everyone. Source: McKinsey How small shifts in leadership can transform your team dynamic
It’s the biggest productivity killer for any marketer… And no, it’s not a specific activity—it’s fear. Too many marketers know what produces results but are afraid to implement them. Instead, they’d rather spend their time doing something “safe,” like making their spreadsheets look pretty. These distractions don’t help you get anything done. Alternatively, some marketers, Read more about 5 “Scary” Marketing Techniques That Are Worth the Risk[…]