Organizing for breakthrough innovation
Roche’s CEO talks about its R&D structure, tough decisions, and long-term mind-set. Source: McKinsey Organizing for breakthrough innovation
Month: January 2016
The 8 Most Important Skills for Content Promotion (and How to Learn Them)
The bar has been raised. Creating great content isn’t enough anymore if you want your content marketing to be successful. Today, you need to not only create that content but also promote it. Many marketers have started to wake up to this fact, which is a good thing. However, just because they recognize that promotion Read more about The 8 Most Important Skills for Content Promotion (and How to Learn Them)[…]
Disruptive trends that will transform the auto industry
Technology-driven trends will revolutionize how industry players respond to changing consumer behavior, develop partnerships, and drive transformational change. Source: McKinsey Disruptive trends that will transform the auto industry
6 Ways to Make Your Posts More Actionable
Do you ever feel that your content just isn’t reaching your audience as well as you’d like it to? …and that even though you’ve created something of value, it doesn’t seem like anyone’s actually taking your advice and implementing it? I’ll let you in on a secret… Almost every content marketer has felt this Read more about 6 Ways to Make Your Posts More Actionable[…]
Capturing the advanced driver-assistance systems opportunity
New automotive active-safety systems could provide a route to autonomous cars. Yet the auto industry has work to do to convert consumer interest in these features into actual adoptions. Source: McKinsey Capturing the advanced driver-assistance systems opportunity
How many of your daily tasks could be automated?
Organizations that manage the transition to a more highly automated business model can build strong advantages, write Michael Chui, James Manyika, and Mehdi Miremadi in Harvard Business Review. Source: McKinsey How many of your daily tasks could be automated?
505: Make Peace with Your Inner Critic
Tara Mohr, author of “Playing Big,” explains how to deal with self-doubt (or help someone else manage theirs). Source: Ideacast 505: Make Peace with Your Inner Critic
Want More Effective Content Promotion? Choose From These 15 Tools
Content marketing is different these days. You used to be able to publish blog posts on just about anything, and you’d get at least some traffic. But now, you won’t get any. Content creation levels are at an all time high as more and more marketers start to understand how effective it can be. This Read more about Want More Effective Content Promotion? Choose From These 15 Tools[…]
Mastering Content Marketing: 7 Required Principles for Success
If you’re not thrilled with the results you’re getting from content marketing, you might be missing a piece of the puzzle. As long as you’re doing some of the key aspects of content marketing right, you’ll get some good results. However, you’ll also get some bad ones, and overall that will lead to slow Read more about Mastering Content Marketing: 7 Required Principles for Success[…]
504: Achieve Your Goals (Finally)
Heidi Grant Halvorson, author of “No One Understands You and What to Do About It” and “9 Things Successful People Do Differently,” explains how to actually stick to your resolutions this year. Source: Ideacast 504: Achieve Your Goals (Finally)