Have you heard about it yet? It’s probably the single biggest consequence of the rise in popularity of content marketing. It’s called content shock. People are being overwhelmed by all the content produced, both good and bad. There’s a lot to be said about it and the way it will force content marketers to evolve. Read more about A Business Is More than Just Content: 4 Areas You Should Worry About[…]
Organizational health matters more than you might expect. Source: McKinsey Leadership in context
There are opportunities everywhere for content marketers. Different channels, different types of content, and different websites. One that I think is criminally underutilized is a little site you might have heard of: YouTube. It’s by far the largest video sharing site—nothing even comes close to it. Get this: YouTube has over 1 billion users. Those Read more about The Complete Guide to Building a Successful YouTube Channel[…]
A more digital world will place a premium on some skills while reducing the need for others. Source: McKinsey Automating the insurance industry
Reduce value destruction by applying three tests to initiatives from the center. Source: McKinsey Knowing when corporate headquarters adds rather than subtracts value
Tomas Chamorro-Premuzic, professor at University College London and Columbia University and CEO of Hogan Assessments, explains how the fad for strengths-based coaching may actually be weakening us. Source: Ideacast 506: Stop Focusing on Your Strengths
The same handful of integration challenges vex companies year after year. New survey data suggest how high performers stay on top. Source: McKinsey How the best acquirers excel at integration
Bigger can be better in the cement industry—not only at the regional level, but globally. Source: McKinsey The cement industry at a turning point: A path toward value creation
I understand your frustration. I see it every day. I’m talking about marketers, or aspiring marketers, who put a lot of effort into their content marketing but just don’t get the results they need. The truth is that effort does not equal results. Working hard doing the wrong things won’t produce any significant results. And Read more about The 6 Ways Your Content Marketing Might Be Broken (And How to Fix That)[…]
Digitization has opened the door for emerging economies, small businesses, and individuals to participate directly in globalization. Source: McKinsey Globalization for the little guy