Congratulations! Your energy and track record of successfully launching high-impact initiatives scored you a plum role heading up innovation. Expectations are high, but some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set Read more about The Chief Innovation Officer’s 100-Day Plan[…]
Congratulations! Your energy and track record of successfully launching high-impact initiatives scored you a plum role heading up innovation. Expectations are high, but some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set things Read more about The Chief Innovation Officer’s 100-Day Plan[…]
“So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the Read more about How to Market Test a New Idea[…]
“So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service Read more about How to Market Test a New Idea[…]