What enterprise-technology companies must know to drive digital-sales growth

What enterprise-technology companies must know to drive digital-sales growth
B2B companies often achieve subpar results from digital-sales initiatives—and tech companies are not immune to this problem. How can they reverse the trend?
B2B companies often achieve subpar results from digital-sales initiatives—and tech companies are not immune to this problem. How can they reverse the trend?
Source: McKinsey

What enterprise-technology companies must know to drive digital-sales growth