Efficient marketing is not just “nice to have” when times are good. Companies need it all the time to bounce back more quickly from downturns and achieve long-term growth objectives. Here’s why. Source: McKinsey Funnel vision: Marketing with an investor mindset

Are new concerns reshaping global expectations for growth? Our weekly digest of insights explores that topic and more. Source: McKinsey Insights to Impact: A weekly briefing on creating sustainable and inclusive growth

Women are more ambitious than ever, and workplace flexibility is fueling them. Yet despite some hard-fought gains, women’s representation is not keeping pace. That’s according to the latest Women in the Workplace report from McKinsey, in partnership with LeanIn.Org. Source: McKinsey Women in the Workplace 2023

Content marketing has been a tried-and-true digital marketing practice of businesses large and small for over a decade. And although … The Complete Guide for Corporate Blogging in 2023 Read More » The post The Complete Guide for Corporate Blogging in 2023 appeared first on . Source: quicksprout The Complete Guide for Read more about The Complete Guide for Corporate Blogging in 2023[…]

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In the second quarter 2023, the economies of most countries in Southeast Asia decelerated marginally in the face of rising inflation, global economic downturn, and country-specific factors. Source: McKinsey Southeast Asia’s economies: Softening but still strong

The sustainable-fuel market is nascent, complex, and growing fast. Traders that develop an in-depth understanding across different fuels, feedstocks, and regions can gain a competitive advantage. Source: McKinsey How traders can capture value in sustainable fuels

The IT services industry presents attractive opportunities for value creation through M&A. Here’s the playbook. Source: McKinsey The potential of M&A in IT services: Three charts

You’ve successfully built a website—but now you want to turn it into an app. So where exactly do you begin? … The Quickest Way to Turn a Website Into an App Read More » The post The Quickest Way to Turn a Website Into an App appeared first on . Source: quicksprout Read more about The Quickest Way to Turn a Website Into an App[…]