AI search is changing how people find answers. Instead of “best email marketing software” in a search bar, they ask: ChatGPT, Perplexity, Gemini, Claude, Copilot—these tools respond with summaries and citations. If your site never shows up in those summaries, you’re invisible to a growing slice of your audience. The […] The post How Read more about How to Optimize Your Website for AI Search Engines (ChatGPT, Perplexity, Gemini & More)[…]

Advertisers and content creators often look at the size of an audience and the amount of time they spend with a product. A more telling metric is how focused consumers are when using the product. Source: McKinsey A more accurate way to measure consumer engagement

Bristol Myers Squibb Chief Digital and Technology Officer Greg Meyers on how AI is helping biopharma move faster, experiment more and deliver a greater patient impact. Source: McKinsey Bristol Myers Squibb CDTO Greg Meyers on biopharma’s AI-enabled future

Our checklist provides leaders with a quick litmus test of their growth performance. Source: McKinsey Seven tests for B2B growth

The energy transition is proceeding, but unevenly. Easier challenges are being solved, but harder ones are stalling. Source: McKinsey The hard stuff 2025: Taking stock of progress on the physical challenges of the energy transition

New McKinsey analysis explores how pipeline development could impact the US gas market, with two scenarios showing how infrastructure expansion could affect consumers, operators, and midstream companies. Source: McKinsey The infrastructure imperative: Who benefits from pipeline expansion?

Wharton marketing professor explores how organizations are adopting generative AI and the evolving effects on workforce roles and business performance.…Read More Source: Knowledge @ Wharton How Companies Are Adapting to the Generative AI Revolution

ESPN sports analyst discusses how emerging stars and advanced analytics are reshaping the NBA’s early season storylines.…Read More Source: Knowledge @ Wharton Early NBA Trends With Dean Oliver

AI website builders promise a lot: “Describe your business in a sentence and we’ll generate a beautiful, high-converting site in 30 seconds.” Sometimes you actually get something usable. A lot of the time, you get a generic template with lorem ipsum swapped out for slightly better lorem ipsum. If you’re […] The post Best Read more about Best AI Website Builders in 2025: Which Ones Actually Ship a Decent Site?[…]

New and incoming CEOs are often unprepared for the intensity of internal and external stakeholder engagement. The right mindset, communication skills, and actions can make all the difference. Source: McKinsey Nail your firsts: A new CEO’s guide to stakeholder impact